How to Know if Your App Idea is the One

So you may have had a lightbulb moment, but this may be the one you are compelled to act on. You may share the idea with your friends, their response may be biased. But before you put your money and efforts on the line for an app, it is important to research if your app idea is viable. 

Is it What the People Need?


Equipped with online tools, you can find out what solutions people are actually searching for. By searching for a keyword you will be able to get a rough idea of what people particularly need by the volume of common searches. 

Look into the Competition

Do firsthand research in to what the competitors of your app idea are doing. Download their apps, use all the features. Look up their website, see how they are positioning their brand? Do they have an extensive marketing campaign where there are actually billboards and frequent online ads popping up? This means they have a hefty budget, which may be hard to compete with. 

The most important thing you can look up are reviews. See what people actually think of their product. You may like something about the app, but do most customers share this opinion? Sometimes the answer is within these honest reviews, where customers point out what was short of what they were expecting. 

Ask People, Just Not Your Family and Friends

Do a simple poll. Make sure you are asking people who fall under the demographic of your customer base. Ask them what they think of the idea, ask them if they would download such an app, and ask them what they would pay for the particular solution it offers. 

Keep the questions short and avoid open-ended questions. This way people will not be demotivated to answer. 

How Big is your Target Market

Your app idea may not be exactly what is currently available in the market. Perhaps you want to offer your service to an audience that cannot afford hefty subscription fees but still needs the app. Or perhaps you feel their is an audience that will pay for exclusivity and a premium standard. 

It is important that you have a mental layout of exactly the features that make your ideal customer. How much do you think they will be earning? Can it be a person from all age groups? How often do you think they will be using the app?

When building an app, you will most likely need a game plan with in-depth research and projected numbers. Top-notch agencies can do that for you, but remember the reports may be a little diverted from your impression. 

It is important that you take this research into consideration, but it is equally important that you do not alienate yourself from actually keeping in touch with your potential users. You have to be active on online forums, exclusive social media groups, and similar spaces where you can keep your finger on the pulse.

Contact Us
hello@convrtx.com
Toronto, M4B 1B3, Canada
(929) 810-0786, (929) 224-328
https://www.convrtx.com/blog/how-to-know-if-your-app-idea-is-the-one/

Comments

Post a Comment

Popular posts from this blog

How to Make a Fantastic Mobile/Responsive Design ?

Image
  How To Create An Amazing Mobile/Responsive Design That Your Customers Like As a web designer, you get to meet and work with all types of customers. From young startup entrepreneurs to industry veterans, from designers who know exactly what they want to those with absolutely no idea. What one thing do they all have in common? They’re looking for an affordable price without sacrificing quality or speed. The world of web design has evolved and with it the definition of a “good” site. You can’t get away by creating a simple HTML site anymore because today’s consumers want more. They want a beautiful website that is functional on both desktop and mobile devices. This article will share some tips to help you deliver a unique, responsive/mobile-friendly design that your customers will love. Mobile-First Responsive Design If you have yet to hear about the mobile-first approach, I’m sure at least one of your clients has asked you for one (or is thinking about it). This popular method uses mob
Read more

What Do VCs Look for in Startups? Venture Capitalist Secrets:

Image
  Who are venture capitalists?  And what do they want from startups? The first question is easy – venture capitalists are investors who invest in private companies. They take a percentage of ownership in the company and help it grow by providing money, experience, and resources needed by growing startups. Most early-stage investments are made through funds run by professional VCs. These people usually have at least ten years of experience working with startups, so when you’re talking to one of them (in the context of funding round), remember that you’re talking to someone who has a decade or two worth of advice they can share with you about how to succeed as a startup. That should be motivating enough to impress VCs – if any of this sounds like “a challenge,” remember that VCs see thousands of startups a year, and they’re not just going to throw money at everyone. If you impress them enough with your team, product, traction, and overall potential, it should be obvious why they would wa
Read more

6 Reasons Why Every Business Needs An App

Image
Every business should have an app, but do you really need one? In short, yes. The customer expects convenience and information at their fingertips; mobile apps are becoming crucial to businesses’ marketing strategies.  Before we dive into why they’re a must-have for your business, let’s explore a few different types of mobile apps so you can decide which type would be best for your marketing strategy. 6 Reasons Your Business Needs An App 1. Website Traffic-  Do more than just drive traffic to your website; capture them with push notifications, text messages, and email reminders about deals or promotions running on your site. You can also upsell and cross-sell products or services through catalogues of digital content within the app itself. 2. Market Reach-  Whether you’re a local business or an international corporation, mobile apps allow customers to connect with your business regardless of their location. Similarly, they offer users several hours of entertainment or productivity per
Read more