Award-Winning Startup Venture Studio & Advisor

Does an app startup struggling to penetrate the market meet really need to doll out the extra capital for a business plan? Yes, they do! In fact, it is a solid business plan that can change the horizon for a mobile app that may be headed for failure.  A business strategy typically has detailed information regarding a startup chances of success and potential in a specific industry. It also offers business direction and insight into the behaviors of your demographic.  Even though all that sounds like it takes a lot of time and effort, it is worth it. Here are some of the major reasons why a business plan is your biggest secret weapon when building a successful mobile app startup.  They Prove the Viability of your App A lot of app startups begin from great inspiration and a passion for an idea. However, while you may feel strongly about it, does not mean that the world will pay to have the app on their phones, or that they even need the app that badly.  While you are still at the concept

  To be prepared means everything when it comes to entrepreneurship. You are betting your time, money, and effort and you are here to win.  To be a startup entrepreneur comes with its own set of responsibilities and challenges. The road is rocky and even for a person with a strong business sense, it is easy to make mistakes. Part of the process of scaling towards a thriving business is avoiding these mistakes as an entrepreneur.  Working with the Wrong Partner A startup business can be founded by co-founders. Now you may have drafted the most detailed agreement in the world, but should you even be entering into one? One of the biggest mistakes you can make is signing up to work with someone who does not share the same vision as you. You might want to partner up with an investor who will inject your startup with the capital that it needs, but if your objectives are being neglected, it’s not your project anymore.  Young entrepreneurs often forget to take up space. Whether it is about con

It isn’t every day that you are blessed with app ideas to make money. But when you are, the worst thing you can do is launch it without the right resources and knowledge.  If your app idea has potential, but you don’t know how to code, what legal stuff to take care of, or even secure funding to execute all of it; here is a brief step-by-step guide on things to take into consideration.  Will Anyone Pay for Your Idea When you come up with an app idea you may feel that it is the most brilliant idea in the world, and it probably is but do you know to what scale? One of the primary reasons businesses fail is because nobody needed their product in the market they launched. Imagine finding out everything you built and invested time, money, and effort into was useless.  Therefore the very first thing you must do is a market analysis for how viable your product/ application is. Will it fly or flop? What is Your Competition Doing  While you are researching a market need for your product keep up

  Email marketing was invented for more than just sneaking into your customer’s DMs hoping they would buy your product.  In order to perfect a campaign, you have to follow certain rules that will drive the performance of your marketing. Check out some of the top tips for devising a fantastic email marketing strategy. Make Communication More Human This is a good avenue to start humanizing your brand. Unlike social media posts and ads, emails give you a chance to be more intimate.  You can draft the email in a way that talks about your story, introducing you as a contender and how you overcame challenges. You should also express your gratitude for the audience signing up to your email list.  By adopting a conversational tone your customers will know that there is a person on the other end trying to connect with them, and not a machine. Not only does this get the conversation started regarding your brand, but it also makes you more approachable, giving you more control over your reputatio

Figuring out what the best web design is can be tricky. If you come to a decision about your best design to date, you will find yourself being subjective and biased. A good web design is one with a brilliant color palette, unique fonts, and animations. But it is also one that is simple, uses color blocking of only two primary colors, and has a familiar font. But what makes you look at a design and agree that it should make it to your product interface? In short, before you choose a design it is the holistic customer experience of a brand that makes a user find your web design appealing. The Delivery Gap A company could give their 101% and consider it the best customer service they could provide. Even if you too aimed for satisfying your customer you would give it your best. However, according to one research only 8% of customers believe the service they received was superior in the industry where every service provider believed it was exceptional, and from a lot of independent stand po

Every business should have an app, but do you really need one? In short, yes. The customer expects convenience and information at their fingertips; mobile apps are becoming crucial to businesses’ marketing strategies.  Before we dive into why they’re a must-have for your business, let’s explore a few different types of mobile apps so you can decide which type would be best for your marketing strategy. 6 Reasons Your Business Needs An App 1. Website Traffic-  Do more than just drive traffic to your website; capture them with push notifications, text messages, and email reminders about deals or promotions running on your site. You can also upsell and cross-sell products or services through catalogues of digital content within the app itself. 2. Market Reach-  Whether you’re a local business or an international corporation, mobile apps allow customers to connect with your business regardless of their location. Similarly, they offer users several hours of entertainment or productivity per