Smart Entrepreneur Prioritizes Customer Experience

Figuring out what the best web design is can be tricky. If you come to a decision about your best design to date, you will find yourself being subjective and biased.

A good web design is one with a brilliant color palette, unique fonts, and animations. But it is also one that is simple, uses color blocking of only two primary colors, and has a familiar font.



But what makes you look at a design and agree that it should make it to your product interface?


In short, before you choose a design it is the holistic customer experience of a brand that makes a user find your web design appealing.


The Delivery Gap

A company could give their 101% and consider it the best customer service they could provide. Even if you too aimed for satisfying your customer you would give it your best. However, according to one research only 8% of customers believe the service they received was superior in the industry where every service provider believed it was exceptional, and from a lot of independent stand points it probably was.


Not being able to satisfy customers with the best design, features etc is the delivery gap, and yes it has been a part of the mobile application industry since forever.

The primary reason for this is what may be the best standard in user interface web development may not be what enhances utility and convenience, or simply does not match with the target audience wants.


The Difference Between Customer Experience and User Experience.

Part of the dilemma of figuring out what your ideal customer would rate the first-class app and recommend it to everyone they meet on the street, is that startup software developers often confuse User Experience (UX) with Customer Experience (CX).


CX is the experience a customer has with all of a brands interactions, UX however is limited to the interaction a customer has on a brand’s website, app, or any other software product. While User Experience and Customer Experience are not interchangeable, the latter falls under the umbrella fo the former.

It is no longer acceptable that a business only takes care of their user experience and have their brand image rely on this solely to get conversions and customers. When app designers and developers begin to target customer experience and strategize for the bigger picture, the user interface falls into line seamlessly.


But why invest effort into CX over UI/UX designing?

This is because in the modern world your customer can be persuaded with the smallest impression of your business. With your competition spanning a global market thanks to the digital age, it is important that every interaction your potential customer has with your brand turns them into a user.


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Resource URL: https://www.convrtx.com/blog/how-to-reduce-ui-complexity/


 

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